Understanding of Long Covid among the general public.

This page covers:

  • The lack of media attention on Long Covid early in the pandemic
  • Changes in awareness and understanding of Long Covid over time

The lack of media attention on Long Covid early in the pandemic

People who developed Long Covid early in the pandemic, during the spring and summer of 2020, could feel invisible in the early media reporting and public discussion about Covid-19. Jamie, one of the first people we interviewed, said “At the start, Long Covid wasn’t really a thing. [Reporting in the media] was just showing the daily deaths, and people that were hospitalised. So, it was like you were kind of overlooked.” Penny felt frustrated when people said, “it’s only going to kill people with comorbidities or the elderly” because they did not realise how young, fit, previously healthy people like her had been “knocked for six.” She wished that people would “realise that it is a really serious disease and I guess until it comes close to home, you don’t necessarily appreciate that so much.”

Ben said in the early days of having Long Covid in 2020 he needed to “educate” his friends on what Long Covid was and how it impacted him. In the early stages of the pandemic, he thought people in general didn’t “quite get the long nature of Long Covid.” He said there was a “blaséness that, ‘Oh, I’m, I can’t get it, I’m young, I’m healthy, I’m not going to get it.’” Jennifer said she thought people in general only began to “pick up” on Long Covid around Christmas time in 2020.

Jennifer found being ill with Long Covid in 2020 very frustrating. She said at that time it was hard for people to understand how she was feeling.

Changes in awareness and understanding of Long Covid over time

In the early months of the pandemic, Jamie thought there were people who didn’t believe in Covid-19, “never mind Long Covid.” He said at first, he felt that doctors and others “were just thinking, ‘What’s wrong with this guy?’ It was like they thought I was ‘at it,’ if you know what I mean, just making this up.” In the early days, Adele found a lot a people hadn’t heard about Long Covid, and she said she thought some of her “bizarre” symptoms were “difficult for other people to believe.”

Jamie thought the people who didn’t believe in Long Covid thought that he was being a hypochondriac. Having Long Covid had opened his eyes to other people’s health struggles

Because Adele had been “in the thick of Long Covid for over a year,” she was sometimes surprised about people’s disbelief and how they tried to understand her illness by looking for other causes.

Lyn had also been told that it was “all in your head” and that “there’s nothing wrong with you.” Emma said, “Some people think it’s just a bad flu and people are making a fuss about it.” Sara said “People are surprised to hear you are not okay [and they] are also like, ‘Really? Covid, you know this disease of elderly people or?’ or ‘Some people had Covid and they’re fine,’ so you’re very looked upon like in a weird way.” Similar to Jamie’s feelings that people with Long Covid were “overlooked,” Lyn described Long Covid as a “hidden illness” in the early days of the pandemic.

Lyn explained to her mum that managing her Long Covid was “all up to me.” She thought people couldn’t understand how ill she was because didn’t “look like a different person.”

Claire felt grateful that she had never been disbelieved by her GP, family, or friends. She thought this was “very unusual” as most people with Long Covid had faced the disbelief of others.

When she was interviewed in 2021, Judy wondered whether people might be more inclined to “take up vaccines” if they knew about how many people were getting Long Covid. She said “It’s younger people who maybe feel that they wouldn’t be affected so much by the acute illness but their lives could be pretty disrupted by the long version of it. Kind of building up awareness of that would be very useful.”

As time has gone on, some of the people we spoke to, like Jamie, Fatimaah and Grayson, felt that awareness of Long Covid has improved. Ben thought there had been “a really positive change” from 2020 to 2021. He said he was “seeing some really insightful and meaningful stuff out there.” As an example, he talked about a three-page article on Long Covid in the Economist which explained its impact on individuals, what trials and treatments were being done, and what the long-term impact might be on the wider economy and society. Jamie had noticed a difference in people’s awareness. He said, “it’s definitely starting to be seen as a real illness, Long Covid, it’s just, nobody understands the mechanisms of what’s causing it, unfortunately.”

Grayson described Long Covid as an accepted fact although “everybody says we really don’t know much about it.”

Faatimah found that people have heard of Long Covid but they still get confused. Their ideas about Long Covid are not “what it is for me.”

Zoya also thought that people needed direct experience of Long Covid to understand it – “It’s not something that people fully understand unless they’ve experienced it themselves.”

Gerda said when Long Covid started getting media attention there was still very little understanding of it. Only her mum and others really close to her could see how ill she was.

Paul explained how it was even difficult for family members living in the same house as him to understand what he was experiencing. He said “When you’re in a constant state of fatigue, you don’t have the energy to explain.”

But some of the people we spoke to in 2022 thought understanding of Long Covid was still poor among the general public. When asked about the extent to which people in general understood Long Covid, Fiona A said, “I don’t’ think it is at all…I don’t think anybody really knows or really considers it at all.” Vonnie said, “It’s just not understood in wider society.” Ellen and her mum thought that more statistics about Long Covid should be reported in the media. Xanthe felt that “In the general public’s mind, Covid is over [and] they don’t wear masks [and] just don’t care, because the government hasn’t said ‘we need to protect people with Long Covid.’” Frances and Lynne also thought public understanding was still low. Someone Lynne had started chatting to when at the swimming pool had said during the conversation that Covid was “some conspiracy to keep everybody locked in their house.” Until she listened to Lynne, she had had no first-hand experience of Long Covid.

Frances said the public didn’t “have the first idea” about Long Covid or just how long it could go on for unless they knew someone who had had it.

When Lynne met someone who said Covid was “just a cold,” she felt frustrated. She was absolutely shocked and “completely bamboozled” when Lynne described how life changing her symptoms were.

Sarah also thought people’s experiences influenced their understanding “because some people might know someone with Long Covid that is very little affected and someone else might know someone that is bed-bound and terribly, terribly ill with it.”

Sarah thought understanding of Long Covid was improving, but without personal experience the general public’s understanding was limited.

Adele and others thought people’s understandings of Long Covid were variable, not least because Long Covid can cause so many different types and constellations of symptoms and symptoms can come and go for no apparent reason.

As a doctor with Long Covid, Adele told us about the different “sub-types of Long Covid” that all get “lumped together.”

People talked about some specific misunderstandings about Long Covid. Susan, who we interviewed in 2022, had had to explain to colleagues that her ongoing symptoms were not just tiredness but “something very, very different.” Kate felt frustrated by “people thinking you just get a bit tired.” She wanted to find a balance between “not wanting to be a bore [and] moaning about being unwell, but also wanting people to understand it a bit better.” Felix talked about friends his age who thought Long Covid “is only something that happens to you when you have had a really bad case, when you need to go to the hospital and have to go into the ICU (Intensive Care Unit).” Micheal thought a lot of people with Long Covid were “worried about being labelled as mentally unwell, or that this is all in their heads, or that this is, you know a psychological illness and they should just push through.” Sarah and Iain talked about people wrongly thinking that they were still infectious because they had Long Covid.

Iain appreciated people being respectful and giving him space but thought some people’s attitude was “strange” when they acted as if they were going to get infected.

Some people took a step back and “pulled their mask higher,” when Sarah told them she had Long Covid, as if she was still infectious.